CJRW Blog
Tag Archives: Social Media
Facebook Deals Unboxed
November 17, 2010The ability to attract new customers with incentives and reward loyal customers for their patronage are the obvious benefits of Facebook Deals. Perhaps the most significant features of Facebook Deals are the automatic publicity and tacit referrals a business receives by way of updates to user streams. read more
It Works Because It’s Natural – Southwest Airlines’ Social Engagement Success
November 2, 2010Last Friday I spent the day getting a first hand look inside the corporate culture of Southwest Airlines. I wasn’t seated in a boardroom viewing a prepared presentation from the communications or marketing department, I was touring the campus dressed as a social media snake oil salesman. read more
This is an Official Fall Color Alert: Condition Yellow, Orange and Red
November 1, 2010Fall tourism is both easier to market, and harder, in many respects. Foliage is hands-down the number one attraction, especially here in The Natural State, where our scenic outdoors has been the primary product feature for many years. read more
The Heart of Social Engagement
October 14, 2010Before focus groups and target audiences – just before the onslaught of mass marketing via television and radio – Martin Buber, an Austrian born Jewish philosopher, published the seminal work on social engagement, I And Thou. read more