CJRW News

Posts Tagged ‘Pollo Campero’

Pollo Campero

Monday, March 17th, 2008

Creative concepts for the Pollo Campero brand were developed with several key elements in mind. Bold, Latin inspired colors dance among beautiful photography, where the food is clearly the hero. The message for the brand playfully encompasses the idea of “love,” and is threefold. It addresses the love within the company, where [...]

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Campero USA Selects CJRW to Market Brand

Friday, February 15th, 2008

DALLAS (February 14, 2008) – In its ongoing objective to make a profound impact in the United States, Pollo Campero, the largest Latin American chicken restaurant chain, announced today that Cranford Johnson Robinson Woods (CJRW) has been named the advertising agency of record.

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A Flavor Migration

Thursday, June 7th, 2007

Pollo Campero—one of Cranford Johnson Robinson Woods’ newest clients, and some of the first fruit from our new location in Dallas, is the leading fast-food chicken restaurant in Latin America. The company has redefined its growth strategy beyond loyal Hispanic customers, introducing the North American palate to this great tasting chicken with a south-of-the-border twist. Currently, CJRW is helping the company, founded in Guatemala in 1971, to recruit franchisees in the states—with a goal of 500 restaurants by December 2012.

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