CJRW News » Public Policy http://news.cjrw.com Latest news from CJRW Fri, 16 Jul 2010 18:35:03 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Using The Election Campaign As A Marketing Template For Your Business http://news.cjrw.com/2007/07/using-the-election-campaign-as-a-marketing-template-for-your-business/ http://news.cjrw.com/2007/07/using-the-election-campaign-as-a-marketing-template-for-your-business/#comments Tue, 03 Jul 2007 15:00:52 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/using-the-election-campaign-as-a-marketing-template-for-your-business/ • Candidates provide us with a marketing template that every business can utilize. Those elements include:

  1. If you’re the “face” of your company, upload a video of your personal “campaign” message: what your company stands for and how you differentiate yourself.
  2. Upload a product demonstration on YouTube.
  3. Invite customers to upload video testimonials.
  4. Include an interactive chat function on your Web site (www.meebome.com) so customers can get answers immediately.
  5. Attend networking functions. Get to be known as the “face” of your business.

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Using The Election Campaign As A Marketing Template For Your Business

]]> http://news.cjrw.com/2007/07/using-the-election-campaign-as-a-marketing-template-for-your-business/feed/ 0 Election Campaign #3: Winning Voters With Low-Tech Shoe Leather Marketing http://news.cjrw.com/2007/07/winning-voters-with-low-tech-shoe-leather-marketing/ http://news.cjrw.com/2007/07/winning-voters-with-low-tech-shoe-leather-marketing/#comments Mon, 02 Jul 2007 21:58:48 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/winning-voters-with-low-tech-shoe-leather-marketing/ • Sometimes it’s the simple “low-tech” approaches that work. From shaking hands to giving speeches, getting people to know what you stand for and how you differentiate yourself is a key factor to the success of any marketing plan. People vote and do business with people they like and know.

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Election Campaign #3: Winning Voters With Low-Tech Shoe Leather Marketing

]]> http://news.cjrw.com/2007/07/winning-voters-with-low-tech-shoe-leather-marketing/feed/ 0 The 60 Second Close: Do You Have A Campaign To Win Your Election? http://news.cjrw.com/2007/07/the-60-second-close-do-you-have-a-campaign-to-win-your-election/ http://news.cjrw.com/2007/07/the-60-second-close-do-you-have-a-campaign-to-win-your-election/#comments Mon, 02 Jul 2007 05:02:32 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/the-60-second-close-do-you-have-a-campaign-to-win-your-election/ • Your business is involved in an election every day of the year. Your campaign is to win as many voters –- or customers — as possible.

• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a call. We can develop a specific campaign to get you where you want to go … faster than ever.

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The 60 Second Close: Do You Have A Campaign To Win Your Election?

]]> http://news.cjrw.com/2007/07/the-60-second-close-do-you-have-a-campaign-to-win-your-election/feed/ 0 Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes http://news.cjrw.com/2007/06/taking-advantage-of-the-video-revolution-to-get-votes/ http://news.cjrw.com/2007/06/taking-advantage-of-the-video-revolution-to-get-votes/#comments Sat, 30 Jun 2007 14:57:01 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/taking-advantage-of-the-video-revolution-to-get-votes/ • The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is more engaging and humanizing and that it initiates an emotional attachment, as opposed to a Web site that looks like a billboard.

• Although once the domain of high-priced production studios and TV stations, producing a video is easy to do. Affordable distribution channels can vary from uploading a clip onto YouTube, to embedding the clip onto your Web site or onto the Internet Yellow Pages or Google Maps.

• More importantly, online video-watching is now a common activity. Why? In one word, people like to be engaged. Sitting at a computer evokes a response or a call to action, something that doesn’t necessarily happen while sitting on a couch watching TV.

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Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes

]]> http://news.cjrw.com/2007/06/taking-advantage-of-the-video-revolution-to-get-votes/feed/ 0 Election Campaign #1: YouTube Becomes A Mainstream Marketing Tool http://news.cjrw.com/2007/06/youtube-becomes-a-mainstream-marketing-tool/ http://news.cjrw.com/2007/06/youtube-becomes-a-mainstream-marketing-tool/#comments Mon, 25 Jun 2007 20:55:19 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/youtube-becomes-a-mainstream-marketing-tool/ • Every four years, our presidential candidates, in an effort to differentiate themselves, take advantage of new technologies, bringing them out of “geekland” and into mainstream America. In 2004, the big story was blogging. Now, blogs play an influential role in new media, reaching people whose traditional listening and viewing habits have changed.

• This year, with Sen. Hillary Clinton taking the lead with her voter-chosen campaign song, YouTube is front and center as the pet medium for this election campaign. Collaborations such as CNN’s partnership with YouTube in broadcasting debates only emphasize the influential role video portals will play as they become essential marketing tools.

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Election Campaign #1: YouTube Becomes A Mainstream Marketing Tool

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