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Archive for the ‘Video’ Category

Using The Election Campaign As A Marketing Template For Your Business

Tuesday, July 3rd, 2007

• Candidates provide us with a marketing template that every business can utilize. Those elements include:

If you’re the “face” of your company, upload a video of your personal “campaign” message: what your company stands for and how you differentiate yourself.
Upload a product demonstration on YouTube.
Invite customers to upload video testimonials.
Include an interactive [...]

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The 60 Second Close: Do You Have A Campaign To Win Your Election?

Sunday, July 1st, 2007

• Your business is involved in an election every day of the year. Your campaign is to win as many voters –- or customers — as possible.
• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a [...]

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Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes

Saturday, June 30th, 2007

• The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is more engaging and humanizing and that [...]

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