CJRW News » Video http://news.cjrw.com Latest news from CJRW Fri, 16 Jul 2010 18:35:03 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Traveling Music http://news.cjrw.com/2008/03/traveling-music/ http://news.cjrw.com/2008/03/traveling-music/#comments Thu, 13 Mar 2008 20:52:49 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=192

The new campaign for the Arkansas Department of Parks & Tourism features a song by The Boondogs, a favorite on the local music scene. To showcase this native talent, as well as the beauty of The Natural State, CJRW and Jones Productions created this music video featuring scenic tourism shots and a live performance of “I Do,” from the album “A Thousand Ships” available now from Max Recordings and on iTunes.

Post from: CJRW News

Traveling Music

]]> http://news.cjrw.com/2008/03/traveling-music/feed/ 0 Spa City Love Story http://news.cjrw.com/2008/01/spa-city-love-story/ http://news.cjrw.com/2008/01/spa-city-love-story/#comments Fri, 25 Jan 2008 20:07:48 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=186

Cranford Johnson Robinson Woods recently created this short video demonstrating some of the romantic possibilities found in Hot Springs National Park Arkansas. The first in a series of web videos planned for Hot Springs, this three and half minute video generated over one hundred views in its first day on YouTube.

Post from: CJRW News

Spa City Love Story

]]> http://news.cjrw.com/2008/01/spa-city-love-story/feed/ 0 New Campaign for the Spa City http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/ http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/#comments Fri, 14 Dec 2007 19:09:27 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=182

The Hot Springs Advertising and Promotion commission recently approved the “Night & Day. Day & Night” campaign created by Cranford Johnson Robinson Woods to promote tourism in “America’s First Resort.” The strategy behind the campaign recognizes that hundreds of thousands of visitors come to Hot Springs every year for such attractions as Oaklawn Park, Magic Springs & Crystal Falls, and Garvan Woodland Gardens—but many just make it a day trip. Our goal is to get visitors to stay overnight and enjoy the many other activities in the Spa City, such as fine dining, shopping and relaxing baths. The first spot is targeted at couples, and the second is aimed at families. The campaign also includes print, outdoor, radio, and a three minute online video showcasing the romantic possibilities available in Hot Springs National Park.
HotSprings02.jpg

 

Post from: CJRW News

New Campaign for the Spa City

]]> http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/feed/ 0 National Health Professionals Agree: CJRW is Tops http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/ http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/#comments Mon, 15 Oct 2007 22:36:25 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=176 The Arkansas Department of Health (ADH) recently racked up at the The National Public Health Information Coalition (NPHIC) Awards for Excellence in Public Health Communications—competing against entries from all fifty states including California, New York, Texas and Florida.

An independent organization of professionals seeking to improve America’s health through communications, the NPHIC singled out 13 ADH entires for top awards, a total of 25% of all awards given. CJRW created and implemented 8 of these award-winning campaigns with our partners at the Department of Health.

First Place Awards were given to: Teen Prevention Advertising; Teen Prevention Radio Campaign; and Feature Placement Program. A Second Place Award was also given to Teen Prevention Advertising. And Third Place Awards were given to: Tobacco Prevention in Arkansas Progress Report; SOS E-Newsletter; Stamp Out Smoking Banners in School Program; and “The Big Pitch” Drama Program.

Here is one of the award-winning Teen Prevention TV ads:

Post from: CJRW News

National Health Professionals Agree: CJRW is Tops

]]> http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/feed/ 0 GO for the Green http://news.cjrw.com/2007/09/go-for-the-green/ http://news.cjrw.com/2007/09/go-for-the-green/#comments Mon, 10 Sep 2007 19:23:17 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=164

The Arkansas Department of Higher Education and Cranford Johnson Robinson Woods created this ad as part of campaign to encourage students to apply for Arkansas’ first ever college grants based soley on finanical need. The animation and computer graphics were created by our film and video production partners at Jones. The results are still coming in, but we are proud of the great work our people do on behalf of such an honorable cause.

Post from: CJRW News

GO for the Green

]]> http://news.cjrw.com/2007/09/go-for-the-green/feed/ 0 It Didn’t Work Before So, Let’s Do It Again: The Gap And More Celebrities http://news.cjrw.com/2007/08/celebrity-gap/ http://news.cjrw.com/2007/08/celebrity-gap/#comments Mon, 06 Aug 2007 18:17:17 +0000 CJRW http://60secondimpact.com/2007/08/07/celebrity-gap/ • Once the most popular retailer the baby boomer generation shopped at, the Gap has, over the past five years, experienced a slow and excruciating decline in sales. Numerous name brand CEO’s have come in trying to inject their marketing magic, yet all have failed, even when the symptoms of the Gap’s decline –- fashion malaise, high-priced, low quality merchandise — are so obvious to all.

• Over these past years of sliding sales, the Gap has used celebrity endorsements as their advertising strategy in an attempt to “connect” with its target audience. That strategy didn’t work.

[youtube=http://youtube.com/watch?v=TQm20nTPoJ4]

• In a classic case of “advertising stubbornness,” –- it didn’t work before, so maybe it will work this time — the Gap is now introducing yet another new army of 12 (yes 12!) celebrities to be featured in a black and white print campaign to help pull up those sagging sales. Lots of luck!

Post from: CJRW News

It Didn’t Work Before So, Let’s Do It Again: The Gap And More Celebrities

]]> http://news.cjrw.com/2007/08/celebrity-gap/feed/ 0 Using The Election Campaign As A Marketing Template For Your Business http://news.cjrw.com/2007/07/using-the-election-campaign-as-a-marketing-template-for-your-business/ http://news.cjrw.com/2007/07/using-the-election-campaign-as-a-marketing-template-for-your-business/#comments Tue, 03 Jul 2007 15:00:52 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/using-the-election-campaign-as-a-marketing-template-for-your-business/ • Candidates provide us with a marketing template that every business can utilize. Those elements include:

  1. If you’re the “face” of your company, upload a video of your personal “campaign” message: what your company stands for and how you differentiate yourself.
  2. Upload a product demonstration on YouTube.
  3. Invite customers to upload video testimonials.
  4. Include an interactive chat function on your Web site (www.meebome.com) so customers can get answers immediately.
  5. Attend networking functions. Get to be known as the “face” of your business.

Post from: CJRW News

Using The Election Campaign As A Marketing Template For Your Business

]]> http://news.cjrw.com/2007/07/using-the-election-campaign-as-a-marketing-template-for-your-business/feed/ 0 The 60 Second Close: Do You Have A Campaign To Win Your Election? http://news.cjrw.com/2007/07/the-60-second-close-do-you-have-a-campaign-to-win-your-election/ http://news.cjrw.com/2007/07/the-60-second-close-do-you-have-a-campaign-to-win-your-election/#comments Mon, 02 Jul 2007 05:02:32 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/the-60-second-close-do-you-have-a-campaign-to-win-your-election/ • Your business is involved in an election every day of the year. Your campaign is to win as many voters –- or customers — as possible.

• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a call. We can develop a specific campaign to get you where you want to go … faster than ever.

Post from: CJRW News

The 60 Second Close: Do You Have A Campaign To Win Your Election?

]]> http://news.cjrw.com/2007/07/the-60-second-close-do-you-have-a-campaign-to-win-your-election/feed/ 0 Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes http://news.cjrw.com/2007/06/taking-advantage-of-the-video-revolution-to-get-votes/ http://news.cjrw.com/2007/06/taking-advantage-of-the-video-revolution-to-get-votes/#comments Sat, 30 Jun 2007 14:57:01 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/taking-advantage-of-the-video-revolution-to-get-votes/ • The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is more engaging and humanizing and that it initiates an emotional attachment, as opposed to a Web site that looks like a billboard.

• Although once the domain of high-priced production studios and TV stations, producing a video is easy to do. Affordable distribution channels can vary from uploading a clip onto YouTube, to embedding the clip onto your Web site or onto the Internet Yellow Pages or Google Maps.

• More importantly, online video-watching is now a common activity. Why? In one word, people like to be engaged. Sitting at a computer evokes a response or a call to action, something that doesn’t necessarily happen while sitting on a couch watching TV.

Post from: CJRW News

Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes

]]> http://news.cjrw.com/2007/06/taking-advantage-of-the-video-revolution-to-get-votes/feed/ 0 Election Campaign #1: YouTube Becomes A Mainstream Marketing Tool http://news.cjrw.com/2007/06/youtube-becomes-a-mainstream-marketing-tool/ http://news.cjrw.com/2007/06/youtube-becomes-a-mainstream-marketing-tool/#comments Mon, 25 Jun 2007 20:55:19 +0000 CJRW http://60secondimpact.wordpress.com/2007/07/05/youtube-becomes-a-mainstream-marketing-tool/ • Every four years, our presidential candidates, in an effort to differentiate themselves, take advantage of new technologies, bringing them out of “geekland” and into mainstream America. In 2004, the big story was blogging. Now, blogs play an influential role in new media, reaching people whose traditional listening and viewing habits have changed.

• This year, with Sen. Hillary Clinton taking the lead with her voter-chosen campaign song, YouTube is front and center as the pet medium for this election campaign. Collaborations such as CNN’s partnership with YouTube in broadcasting debates only emphasize the influential role video portals will play as they become essential marketing tools.

Post from: CJRW News

Election Campaign #1: YouTube Becomes A Mainstream Marketing Tool

]]> http://news.cjrw.com/2007/06/youtube-becomes-a-mainstream-marketing-tool/feed/ 0