Saturday, September 1st, 2007
• You probably heard AT&T’s campaign in which the company touts itself as the wireless company with the “fewest dropped calls.” And, you probably didn’t believe it and never bothered questioning the claim. But the Better Business Bureau and Sprint questioned them and discovered that the opposite was true. Consumer Reports and [...]
Tuesday, August 7th, 2007
• The most simplified meaning of marketing? It’s the art of inviting! Do you have “invitations” in place that invite your target customers to your special events?
• Without an appealing “invitation” to a series of events or sales promotions that benefit your potential customers, you allow them to roam [...]
Friday, August 3rd, 2007
• One of the challenges that face a lot companies in their attempts to get a top position in Google’s directory is “arranging for” legitimate links to flow into and out from their corporate Web site. This linking structure is called Internal and External Links.
• By developing a [...]
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