“Marc Smirnoff and I are excited about partnering with CJRW to help us expand The Oxford American brand,” said Sabin.  Smirnoff is the editor and founder of the 17-year old magazine.  “CJRW is the industry leader and they have the depth of staff and in-house resources to help us continue our expansion plans throughout the South and with key markets in the U.S.”

CJRW will assist The OA in executing a fully integrated brand communications program to further position The OA as the leader in featuring the very best in Southern writing while documenting the complexity and vitality of the American South.  The marketing program will extend the brand through digital and new media applications, and will include a redesign of The OA Web site, along with The OA partnership events throughout the South.

In making the announcement, David Martin, CEO of the 47-year old agency, said he looks forward to supporting The OA in all of their branding and marketing initiatives.  “It’s extremely exciting to be able to work on such an outstanding brand.  The Oxford American not only represents great Southern writing, it also represents the best of Southern culture.  We have every confidence our efforts will significantly enhance their overall business objectives.”

About The Oxford American
The Oxford American magazine is published by The Oxford American Literary Project, a 501(c)(3) non-profit charitable organization dedicated to promoting literacy and exploring Southern culture through creative endeavor.  Billed as “The Southern Magazine of Good Writing,” and “The New Yorker of the South,” The Oxford American has won two National Magazine Awards and other high honors since it began publication in 1992.  Its pages have featured original work by William Faulkner, Eudora Welty, Walker Percy, James Agee, John Grisham, John Updike, Roy Blount, Susan Sontag, Steve Martin, Charles Portis, William F. Buckley, Carson McCullers, William Eggleston, Zora Neale Hurston, and many other distinguished authors and artists, while also discovering and launching the most promising writers in the region.  The New York Times recently stated that The Oxford American “may be the liveliest literary magazine in America.”
More information at: OxfordAmerican.org

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The Oxford American To Partner With CJRW

Burson-Marsteller, a leading global public relations and communications consultancy, and Cranford Johnson Robinson Woods (CJRW), one of the largest independent communications firms in the Southwest, have entered into an affiliate agreement.  CJRW is currently Burson-Marsteller’s only U.S.-based affiliate.

Through this relationship, CJRW clients will have access to Burson-Marsteller’s global services and professional staff.  In turn, Burson-Marsteller will expand its presence in the Mid-South and Southwest regions of the U.S. through CJRW’s client base and relationships in Arkansas and surrounding states.

“We look forward to providing expanded services for our clients through this affiliation with Burson-Marsteller,” said David Martin, CJRW’s chief executive officer.  “Burson-Marsteller is the pre-eminent public relations firm in the world, and we are proud to be affiliated with such a prestigious organization.”

Burson-Marsteller has formed a limited number of affiliate partnerships around the world.  An affiliate partnership allows for collaboration through the sharing of knowledge and methodologies as well as additional training and networking. Affiliate partners work closely with a Burson-Marsteller regional chief executive officer yet remain independently owned.

Burson-Marsteller is a global public relations and communications firm that has proven to be an industry leader in digital communications, public policy and public relations.

“Along with our offices in Austin, Dallas, and Houston,” said Mark Penn, worldwide CEO of Burson-Marsteller, “this new affiliate relationship with CJRW helps cement our presence in the Southwest and Mid-South markets and provides our clients with an even larger reach in these key U.S. markets.”

About Burson-Marsteller:
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm.  It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 71 offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDAQ: WPPGY), one of the world’s leading communications services networks.

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CJRW and Burson-Marsteller Sign Affiliate Agreement

• The “fewest dropped calls” is now being dropped and replaced with a line that could be more appropriate for the hospitality business — “More bars in more places.”

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Why AT&T’s “Fewest Dropped Calls” Campaign Got Dropped

• The “fewest dropped calls” is now being dropped and replaced with a line that could be more appropriate for the hospitality business — “More bars in more places.”

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Why AT&T’s “Fewest Dropped Calls” Campaign Got Dropped

• Without an appealing “invitation” to a series of events or sales promotions that benefit your potential customers, you allow them to roam and possibly give their business to (yikes!) your competition.

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The True Meaning Of Marketing And Are You Doing It?

• By developing a simple Blog using Wordpress that links to your corporate Web site, you’ve got an easy way to accomplish the linking structure that Google’s Spider is looking for. And there’s a bonus in it as Google is now indexing Blogs faster than ever. The result is that your Web site and your Blog together could now have a much better chance of being listed on Google’s first page.

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Can’t Get A Top Position In Google? A Blog Can Help You Get There

1. If you’re the “face” of your company, upload a video of your personal “campaign” message: what your company stands for and how you differentiate yourself.
2. Upload a product demonstration on YouTube.
3. Invite customers to upload video testimonials.
4. Include an interactive chat function on your Web site (www.meebome.com) so customers can get answers immediately.
5. Attend networking functions. Get to be known as the “face” of your business.

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Using The Election Campaign As A Marketing Template For Your Business

• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a call. We can develop a specific campaign to get you where you want to go … faster than ever.

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The 60 Second Close: Do You Have A Campaign To Win Your Election?

The Little Rock National Airport, a longtime client of CJRW,  has announced that United Airlines began non-stop flights to Washington, D.C. and Denver on September 5.

One round trip will be operated to Washington, D.C.’s Dulles International Airport and two flights to Denver.  From Dulles, United offers more than 50 connecting flights including Amsterdam, Beijing, Brussels, Frankfurt, London-Heathrow, Munich, Paris, Rome and Zurich.  From Denver, United offers 42 connections including Los Angeles, San Francisco, Honolulu and several destinations in Western Canada.

Deborah Schwartz, executive director at Little Rock National, said, “We are pleased that United Express is coming to Little Rock with non-stop service to our nation’s capital as well as to Denver. The large number of domestic and foreign connecting flights from each of these airports will give our customers new and welcome options. We are confident that these latest service additions will be well-received and successful.”

CJRW provides the airport with a full range of communications services, from public relations and public policy support, to consumer and trade advertising. We are proud of the progress being made to serve our hometown community, and appreciate the ease these improvements bring to helping us serve our partners all over the nation and the world—from our Little Rock, Dallas and Northwest Arkansas offices.

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Prepare For Takeoff

Pollo Campero—one of Cranford Johnson Robinson Woods’ newest clients, and some of the first fruit from our new location in Dallas, is the leading fast-food chicken restaurant in Latin America.  The company has redefined its growth strategy beyond loyal Hispanic customers, introducing the North American palate to this great tasting chicken with a south-of-the-border twist.  Currently, CJRW is helping the company, founded in Guatemala in 1971, to recruit franchisees in the states—with a goal of 500 restaurants by December 2012.

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A Flavor Migration