CJRW News » Public Policy

CJRW Enhances Corporate, PR, Public Policy Services

CJRW — Thu, 25 Jun 2009 16:38:41 +0000

Former Alltel executive joins agency to lead team

Andy Moreau Senior VP – Corporate and Public Affairs

LITTLE ROCK (June 25, 2009) – Cranford Johnson Robinson Woods, one of the Mid-South’s largest full-service communications firms, is expanding its corporate and public affairs division, becoming the largest Arkansas agency in the region to offer a comprehensive range of corporate communications, public relations and public policy services to its clients.

The agency announced today that Andrew Moreau, former vice president of corporate communications for Alltel Corp., has joined the firm as senior vice president – corporate and public affairs.

“Andy brings in-depth corporate experience to our public relations and public policy teams, allowing CJRW to give our clients a greater range of services to meet their needs,” said CEO David Martin. “We have an experienced team that has done a wonderful job, and Andy’s background with a Forbes 500 company brings additional expertise and knowledge to our staff.”

At CJRW, Moreau will lead the public relations, public policy and corporate communications teams. As previously announced, Jordan Johnson and Denver Peacock will continue to lead their respective departments. Johnson will remain as Vice President, Director of Public Policy and Peacock as Vice President, Director of Public Relations.

“This is a tremendous opportunity to join one of the region’s premier agencies,” Moreau said. “CJRW has a top-notch staff with extraordinary expertise, and I am looking forward to blending our talents to enhance services for our clients.”

Moreau was with Alltel for a decade, acting as the company’s chief spokesman and supervised internal and external communications for the wireless carrier. He also has an extensive background in business journalism, including serving as a business reporter and business editor at the Arkansas Democrat-Gazette.

Post from: CJRW News

CJRW Enhances Corporate, PR, Public Policy Services

Using The Election Campaign As A Marketing Template For Your Business

CJRW — Tue, 03 Jul 2007 15:00:52 +0000

• Candidates provide us with a marketing template that every business can utilize. Those elements include:

If you’re the “face” of your company, upload a video of your personal “campaign” message: what your company stands for and how you differentiate yourself.
Upload a product demonstration on YouTube.
Invite customers to upload video testimonials.
Include an interactive chat function on your Web site (www.meebome.com) so customers can get answers immediately.
Attend networking functions. Get to be known as the “face” of your business.

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Using The Election Campaign As A Marketing Template For Your Business

Election Campaign #3: Winning Voters With Low-Tech Shoe Leather Marketing

CJRW — Mon, 02 Jul 2007 21:58:48 +0000

• Sometimes it’s the simple “low-tech” approaches that work. From shaking hands to giving speeches, getting people to know what you stand for and how you differentiate yourself is a key factor to the success of any marketing plan. People vote and do business with people they like and know.

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Election Campaign #3: Winning Voters With Low-Tech Shoe Leather Marketing

The 60 Second Close: Do You Have A Campaign To Win Your Election?

CJRW — Mon, 02 Jul 2007 05:02:32 +0000

• Your business is involved in an election every day of the year. Your campaign is to win as many voters –- or customers — as possible.

• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a call. We can develop a specific campaign to get you where you want to go … faster than ever.

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The 60 Second Close: Do You Have A Campaign To Win Your Election?

Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes

CJRW — Sat, 30 Jun 2007 14:57:01 +0000

• The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is more engaging and humanizing and that it initiates an emotional attachment, as opposed to a Web site that looks like a billboard.

• Although once the domain of high-priced production studios and TV stations, producing a video is easy to do. Affordable distribution channels can vary from uploading a clip onto YouTube, to embedding the clip onto your Web site or onto the Internet Yellow Pages or Google Maps.

• More importantly, online video-watching is now a common activity. Why? In one word, people like to be engaged. Sitting at a computer evokes a response or a call to action, something that doesn’t necessarily happen while sitting on a couch watching TV.

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Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes

Election Campaign #1: YouTube Becomes A Mainstream Marketing Tool

CJRW — Mon, 25 Jun 2007 20:55:19 +0000

• Every four years, our presidential candidates, in an effort to differentiate themselves, take advantage of new technologies, bringing them out of “geekland” and into mainstream America. In 2004, the big story was blogging. Now, blogs play an influential role in new media, reaching people whose traditional listening and viewing habits have changed.

• This year, with Sen. Hillary Clinton taking the lead with her voter-chosen campaign song, YouTube is front and center as the pet medium for this election campaign. Collaborations such as CNN’s partnership with YouTube in broadcasting debates only emphasize the influential role video portals will play as they become essential marketing tools.

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Election Campaign #1: YouTube Becomes A Mainstream Marketing Tool