CJRW News

Archive for the ‘Public Policy’ Category

CJRW Enhances Corporate, PR, Public Policy Services

Thursday, June 25th, 2009

Former Alltel executive joins agency to lead team
LITTLE ROCK (June 25, 2009) – Cranford Johnson Robinson Woods, one of the Mid-South’s largest full-service communications firms, is expanding its corporate and public affairs division, becoming the largest Arkansas agency in the region to offer a comprehensive range of corporate communications, public relations and public policy services [...]

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Using The Election Campaign As A Marketing Template For Your Business

Tuesday, July 3rd, 2007

• Candidates provide us with a marketing template that every business can utilize. Those elements include:

If you’re the “face” of your company, upload a video of your personal “campaign” message: what your company stands for and how you differentiate yourself.
Upload a product demonstration on YouTube.
Invite customers to upload video testimonials.
Include an interactive [...]

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Election Campaign #3: Winning Voters With Low-Tech Shoe Leather Marketing

Monday, July 2nd, 2007

• Sometimes it’s the simple “low-tech” approaches that work. From shaking hands to giving speeches, getting people to know what you stand for and how you differentiate yourself is a key factor to the success of any marketing plan. People vote and do business with people they like and know.

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