CJRW News

Archive for the ‘Marketing’ Category

Election Campaign #3: Winning Voters With Low-Tech Shoe Leather Marketing

Monday, July 2nd, 2007

• Sometimes it’s the simple “low-tech” approaches that work. From shaking hands to giving speeches, getting people to know what you stand for and how you differentiate yourself is a key factor to the success of any marketing plan. People vote and do business with people they like and know.

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The 60 Second Close: Do You Have A Campaign To Win Your Election?

Sunday, July 1st, 2007

• Your business is involved in an election every day of the year. Your campaign is to win as many voters –- or customers — as possible.
• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a [...]

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Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes

Saturday, June 30th, 2007

• The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is more engaging and humanizing and that [...]

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