Saturday, September 1st, 2007
• You probably heard AT&T’s campaign in which the company touts itself as the wireless company with the “fewest dropped calls.” And, you probably didn’t believe it and never bothered questioning the claim. But the Better Business Bureau and Sprint questioned them and discovered that the opposite was true. Consumer Reports and [...]
Saturday, September 1st, 2007
• You probably heard AT&T’s campaign in which the company touts itself as the wireless company with the “fewest dropped calls.” And, you probably didn’t believe it and never bothered questioning the claim. But the Better Business Bureau and Sprint questioned them and discovered that the opposite was true. Consumer Reports and [...]
Saturday, September 1st, 2007
• Why do so many companies rely on million-dollar advertising campaigns to solve their internal marketing problems and then cross their fingers hoping their sales will increase? Because it’s easy to do!
• Buying TV is easier than developing and implementing one-on-one customer relationship programs, easier than developing training and incentive programs, and easier than [...]
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