CJRW News » Campaigns http://news.cjrw.com Latest news from CJRW Fri, 16 Jul 2010 18:35:03 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Staycation http://news.cjrw.com/2008/05/the-staycation/ http://news.cjrw.com/2008/05/the-staycation/#comments Fri, 30 May 2008 14:46:28 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=196 A Theme Park in Your Backyard

Magic Springs

The Staycation

Summer is just around the bend, and the cost of gas is rising at an alarming rate. So Magic Springs wanted to remind Arkansas families that the best vacation this year was a “staycation,” one where families stay closer to home. We created a campaign, “A theme park in your own backyard,” that reminds Arkansans just how close to home Magic Springs really is.

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The Staycation

]]> http://news.cjrw.com/2008/05/the-staycation/feed/ 0 Pollo Campero http://news.cjrw.com/2008/03/pollo-campero/ http://news.cjrw.com/2008/03/pollo-campero/#comments Mon, 17 Mar 2008 22:37:08 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=194 Creative concepts for the Pollo Campero brand were developed with several key elements in mind. Bold, Latin inspired colors dance among beautiful photography, where the food is clearly the hero. The message for the brand playfully encompasses the idea of “love,” and is threefold. It addresses the love within the company, where the fresh, food is lovingly prepared; the zest with which the Latin culture loves life, as well as the cult-like following this brand has created in every country it enters. Pollo Campero truly is the Latin chicken loved around the world.

 

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Pollo Campero

]]> http://news.cjrw.com/2008/03/pollo-campero/feed/ 0 New Campaign for the Spa City http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/ http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/#comments Fri, 14 Dec 2007 19:09:27 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=182

The Hot Springs Advertising and Promotion commission recently approved the “Night & Day. Day & Night” campaign created by Cranford Johnson Robinson Woods to promote tourism in “America’s First Resort.” The strategy behind the campaign recognizes that hundreds of thousands of visitors come to Hot Springs every year for such attractions as Oaklawn Park, Magic Springs & Crystal Falls, and Garvan Woodland Gardens—but many just make it a day trip. Our goal is to get visitors to stay overnight and enjoy the many other activities in the Spa City, such as fine dining, shopping and relaxing baths. The first spot is targeted at couples, and the second is aimed at families. The campaign also includes print, outdoor, radio, and a three minute online video showcasing the romantic possibilities available in Hot Springs National Park.
HotSprings02.jpg

 

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New Campaign for the Spa City

]]> http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/feed/ 0 National Health Professionals Agree: CJRW is Tops http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/ http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/#comments Mon, 15 Oct 2007 22:36:25 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=176 The Arkansas Department of Health (ADH) recently racked up at the The National Public Health Information Coalition (NPHIC) Awards for Excellence in Public Health Communications—competing against entries from all fifty states including California, New York, Texas and Florida.

An independent organization of professionals seeking to improve America’s health through communications, the NPHIC singled out 13 ADH entires for top awards, a total of 25% of all awards given. CJRW created and implemented 8 of these award-winning campaigns with our partners at the Department of Health.

First Place Awards were given to: Teen Prevention Advertising; Teen Prevention Radio Campaign; and Feature Placement Program. A Second Place Award was also given to Teen Prevention Advertising. And Third Place Awards were given to: Tobacco Prevention in Arkansas Progress Report; SOS E-Newsletter; Stamp Out Smoking Banners in School Program; and “The Big Pitch” Drama Program.

Here is one of the award-winning Teen Prevention TV ads:

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National Health Professionals Agree: CJRW is Tops

]]> http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/feed/ 0 GO for the Green http://news.cjrw.com/2007/09/go-for-the-green/ http://news.cjrw.com/2007/09/go-for-the-green/#comments Mon, 10 Sep 2007 19:23:17 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=164

The Arkansas Department of Higher Education and Cranford Johnson Robinson Woods created this ad as part of campaign to encourage students to apply for Arkansas’ first ever college grants based soley on finanical need. The animation and computer graphics were created by our film and video production partners at Jones. The results are still coming in, but we are proud of the great work our people do on behalf of such an honorable cause.

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GO for the Green

]]> http://news.cjrw.com/2007/09/go-for-the-green/feed/ 0 A Breath of Fresh Air http://news.cjrw.com/2007/02/a-breath-of-fresh-air/ http://news.cjrw.com/2007/02/a-breath-of-fresh-air/#comments Fri, 16 Feb 2007 01:44:55 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=91 The Oxygen Project is all about healthy, smoke-free campus environments. Created by CJRW for Arkansas’ Department of Health and Human Sevices, this grassroots campaign is one of many Stamp Out Smoking efforts that have helped reduce smaking rates across the board.

The Oxygen Project

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A Breath of Fresh Air

]]> http://news.cjrw.com/2007/02/a-breath-of-fresh-air/feed/ 0 The President of Rock N’ Roll http://news.cjrw.com/2006/03/the-president-of-rock-n-roll/ http://news.cjrw.com/2006/03/the-president-of-rock-n-roll/#comments Thu, 02 Mar 2006 20:32:23 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=63 ClintonSax.jpg

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Music played an important role in the life President Bill Clinton. This radio campaign promoted an exhibit highlighting President Clinton’s World of Music at the Clinton Presidential Center in Little Rock.

ClintonChief.jpg

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The President of Rock N’ Roll

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