CJRW News

Archive for the ‘Campaigns’ Category

The Staycation

Friday, May 30th, 2008

Summer is just around the bend, and the cost of gas is rising at an alarming rate. So Magic Springs wanted to remind Arkansas families that the best vacation this year was a “staycation,” one where families stay closer to home. We created a campaign, “A theme park in your own backyard,” that reminds Arkansans just how close to home Magic Springs really is.

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Pollo Campero

Monday, March 17th, 2008

Creative concepts for the Pollo Campero brand were developed with several key elements in mind. Bold, Latin inspired colors dance among beautiful photography, where the food is clearly the hero. The message for the brand playfully encompasses the idea of “love,” and is threefold. It addresses the love within the company, where [...]

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New Campaign for the Spa City

Friday, December 14th, 2007

The Hot Springs Advertising and Promotion commission recently approved the “Night & Day. Day & Night” campaign created by Cranford Johnson Robinson Woods to promote tourism in “America’s First Resort.”

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