DALLAS (February 14, 2008) – In its ongoing objective to make a profound impact in the United States, Pollo Campero, the largest Latin American chicken restaurant chain, announced today that Cranford Johnson Robinson Woods (CJRW) has been named the advertising agency of record.

“We are pleased to work with CJRW because they are leaders in their field,” said Rodolfo Jimenez, EVP, business development for Campero USA. “More importantly, they are passionate about the Campero brand. It shows in the quality of their work.”

CJRW will assist Campero USA and its franchisees in executing a fully integrated brand communications program to position Pollo Campero effectively in the U.S. Quick Serve Marketplace. “CJRW has a proven track record of developing retail brand building communications for national clients including Trane, Tyson Foods and Wilsons Leather. Their capabilities are exceptional and we are excited about the partnership” said Todd Deckert, director of sales and marketing for Campero USA. The agency will also aid Campero’s new unit development program with marketing support for more than 25 restaurant openings planned for 2008.

In making the announcement, David Martin, CEO of the agency, said he looks forward to supporting Campero USA in all of their branding and marketing initiatives.  “It’s extremely exciting to be able to work on such an
outstanding brand. We have every confidence our efforts will significantly
enhance their business.”

Campero USA recently initiated an aggressive expansion plan, developed a relationship with Wal-Mart Stores and announced an exciting new grilled chicken line product launch. CJRW was chosen because of its knowledge and experience in marketing, branding and advertising.

“As we continue to grow, it is imperative to have advocates who understand the Campero attitude,” said Roberto Denegri, president and COO for Campero USA. “CJRW offers strategic solutions and imaginative, results-oriented tactics. That’s exactly what we need.”

Pollo Campero, the largest Latin American chicken restaurant chain, is expanding aggressively in the U.S. by continuing to serve the best chicken in the world. The company’s mission is to conquer the heart and palate of its guests with flavorful food, an exceptional experience and uncompromising quality. With more than 270 stores worldwide and 38 so far in the United States, Pollo Campero is adding new franchisees regularly.  For more information, visit www.campero.com.

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Campero USA Selects CJRW to Market Brand

LITTLE ROCK, Ark. (September 20, 2007) – Baby Bee Bright (Pink Sheets: BBGT), the developer, manufacturer and marketer of innovative prenatal educational and related products serving the rapidly expanding expectant mother/prenatal market, has selected Cranford Johnson Robinson Woods (CJRW) as its advertising agency of record.

Baby Bee Bright, which has headquarters in Mount Juliet, Tenn., develops award-winning, patented audio-directional technology as the delivery system for the prenatal educator.  Its products include the Baby Bee Bright educational system, designed for expectant mothers to safely and efficiently transmit music and sound to their babies, allowing mothers to bond with their babies while teaching early language skills and enhancing their babies’ development.  Studies show that language learning begins in the womb, and sound stimulation (such as music and talking) is linked to increased IQ and thinking development.

“Baby Bee Bright is a leader in innovative educational products,” said David Martin, CEO of CJRW, one of the Southwest’s largest full-service marketing and communications firms.  “They are a perfect fit for CJRW’s marketing expertise.”

“As we augment our marketing efforts of the full line of Baby Bee Bright products, we are looking forward to this partnership with CJRW,” said Fred Dahlman, president and CEO of Baby Bee Bright.  “We believe CJRW’s proven capabilities take our services to a new level.”

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Ga Ga Genius, Baby

HOT SPRINGS NATIONAL PARK, Ark. (Aug. 23, 2007)  – Magic Springs & Crystal Falls, Arkansas’s premier theme and water park, has selected Cranford Johnson Robinson Woods (CJRW) as its advertising agency of record.

“We’re excited to be working with Magic Springs and its full line of family entertainment,” said David Martin, CEO of CJRW, one of the Southwest’s largest full-service marketing and communications firms.  “Magic Springs has become a dominant destination for the region, and we’re proud to be part of its plans to become an even larger and more exciting attraction.”

Magic Springs offers dozens of exciting rides and attractions designed to appeal to every member of the family, as well as the Timberwood Amphitheater, a state-of-the-art concert venue offering 16 concerts and events for 2007.  Crystal Falls Water Park is a complete oasis for summertime fun, with activity pools, water rides, the Adventure River and Arkansas’s largest water slide complex ¬– the new Crystal Lagoon.

“CJRW has the kind of top-flight marketing experience and track record that we were looking for,” said Dan Aylward, president and general manager of Magic Springs.  “They are unsurpassed in their travel and tourism marketing successes, including their work with the Arkansas Department of Parks and Tourism and the Hot Springs Convention and Visitors Bureau.  We want to put that expertise to work for us as we continue to expand and enhance Magic Springs & Crystal Falls.”

Magic Springs & Crystal Falls is located at 1701 East Grand Avenue in Hot Springs, a 45-minute drive from Little Rock and within easy driving distance from Memphis, Shreveport, Northwest Arkansas and Tulsa.

For more information about the park, contact Dan Aylward at 501-624-0100 or go to the Magic Springs Web site at www.magicsprings.com.

CJRW has offices in Dallas, Little Rock and Northwest Arkansas (Springdale).  The agency also owns Jones Productions, one of the region’s leading film and video commercial production facilities.  The agency has more than 100 employees and an estimated $80 million in capitalized billings.

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A Magical Addition

LITTLE ROCK, Ark. (May 4, 2007).  Cranford Johnson Robinson Woods (CJRW), one of the Southwest’s largest full-service marketing and communications firms, is expanding into Texas with the acquisition of Marcantel Crouch LeBlanc (MCL), a branding and public relations specialty group based in Dallas.  MCL will now be known as CJRW Dallas.

“CJRW and MCL have enjoyed working in partnership on a number of projects during the past year,” said David Martin, CJRW’s Chief Executive Officer  “Now, through this acquisition, both agencies can further expand all of our capabilities for all of our clients, including the addition of tremendous branding experience and greater access to the Texas market for the clients we currently serve.  We’ve long been the largest agency in the Southwest region outside of Texas.  Now we will have an opportunity to serve the Texas market in the same manner we have served Arkansas for the last 45 years.”

Last year CJRW acquired Jones Productions providing clients with direct access to state-of-the-art video, film, and digital media.  CJRW is one of the few agencies in the region that offers these services.  In addition, the agency recently launched a diversity marketing practice that provides clients with multi-cultural resources to target specific audiences such as Hispanic and African-American markets.

The principals of MCL – Tom Marcantel, Julie Crouch and Richard LeBlanc – agree that by joining CJRW they are now better positioned to provide clients a broader range of services.

“Partnering with CJRW is a great fit for our clients,” said Crouch, who previously worked in CJRW’s Little Rock office. “Other agencies claim to be full-service firms while CJRW is truly full-service.  With in-house video production services, diversity marketing expertise and one of the region’s largest print publication capabilities, we can more efficiently service clients in the Dallas/Ft. Worth market like never before.”

This move is CJRW’s first acquisition outside of Arkansas.  The agency currently ranks 17th in the Southwest in Ad Week’s most recent rankings with CJRW being the largest agency in the region outside of Texas.  The agency is a recognized leader in advertising, creative media, public relations, public affairs, point-of-purchase marketing, interactive communications, broadcast production and media planning/placement.  CJRW has specialized expertise in the following industry categories – food, tourism, banking, hotels, education, real estate development, retail and grassroots marketing.

Founded in 1961, CJRW is headquartered in Little Rock, Arkansas, with offices in Northwest Arkansas (Springdale, AR) and now in Dallas.  The agency also owns Jones Productions, one of the region’s leading film and video commercial production facilities.  The agency has more than 100 employees and an estimated $80 million in capitalized billings.

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Big D Boasts a Bigger CJRW

Over the years we have built a solid reputation of creating success for our clients. We specialize in effecting deep impact for our business partners with powerful results built on deep insights into human behavior and flawless execution. CJRW offers a completely integrated palette of advertising, public relations and promotions support including: print, film and video production, broadcast and outdoor advertising, publication design and production, new media and interactive capabilities, consumer and trade communications, media planning and buying, consumer event coordination, public policy consultancy, and more.

We are proud to be one of the largest and most established agencies in the Mid South. Many of our clients have been our business partners for decades—loyalty like that can only be bought with powerful results.

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A Legacy of Success

All great communications start with some good listening. Give us a call and let’s get the conversation started.

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We Want Your Business

CJRW headquarters is located in a four-story building on the corner of Capitol and Center Streets in Little Rock’s thriving downtown area, only blocks from the original office where we were founded more than four decades ago. Little Rock has grown a lot since 1961, with many major players in the global economy such as Alltel, Axciom, and Stephens, Inc., and destinations such as Heifer International and the Clinton Presidential Center. We’re proud to say that we have played an important role in the impressive growth of our hometown. The CJRW family now includes more than one hundred employees here and in our Northwest Arkansas and Dallas Offices.

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Little Rock Office

Our in-house film and video production services offer clients direct access to the area’s most experienced high quality motion picture facilities— including location and studio film production in 35mm, 16mm, and 24p high-definition formats, commercial grip and lighting packages, 3D computer animation and high-definition input capabilities and post production. These in-house capabilities give our clients the opportunity to react quickly to changing market conditions with greater quality and more reasonable budgets. CJRW is the only agency in our region that offers the latest and most advanced film and video equipment and production services.

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Get Ready for Your Close-up

With a thousand families a month moving into Northwest Arkansas, the area around Fayetteville, Springdale, Rogers and Bentonville is one of the most dynamic regions in the United States—home to Tyson Foods, the world’s largest protein producer, and Wal-Mart, the world’s largest retailer, as well as industry leaders in transportation, such as trucking giant J.B. Hunt, and all of the business partners and suppliers that these corporations require. CJRW has had a home in Northwest Arkansas since 1998, when we merged with an established national Top 50 promotions agency with a twenty-year history in the region. Our energetic and innovative office in Springdale reflects the dynamic forces at work in this region.

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Northwest Arkansas Office

Political persuasion requires a special touch. CJRW’s powerful in-house public policy team has
the know-how and the know-who to get your message heard and acted on from the grassroots
to the highest offices. We make good things happen at a striking rate of success.

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Persuasion to the People