CJRW News » Audio http://news.cjrw.com Latest news from CJRW Mon, 24 May 2010 18:49:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 New Campaign for the Spa City http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/ http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/#comments Fri, 14 Dec 2007 19:09:27 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=182

The Hot Springs Advertising and Promotion commission recently approved the “Night & Day. Day & Night” campaign created by Cranford Johnson Robinson Woods to promote tourism in “America’s First Resort.” The strategy behind the campaign recognizes that hundreds of thousands of visitors come to Hot Springs every year for such attractions as Oaklawn Park, Magic Springs & Crystal Falls, and Garvan Woodland Gardens—but many just make it a day trip. Our goal is to get visitors to stay overnight and enjoy the many other activities in the Spa City, such as fine dining, shopping and relaxing baths. The first spot is targeted at couples, and the second is aimed at families. The campaign also includes print, outdoor, radio, and a three minute online video showcasing the romantic possibilities available in Hot Springs National Park.
HotSprings02.jpg

 

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New Campaign for the Spa City

]]> http://news.cjrw.com/2007/12/new-campaign-for-the-spa-city/feed/ 0 Morning Rush http://news.cjrw.com/2007/11/morning-rush/ http://news.cjrw.com/2007/11/morning-rush/#comments Mon, 26 Nov 2007 15:19:07 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=180 Happy Birthday B98

CJRW hosted a birthday bash for B98’s Morning Rush recently at our Little Rock studios helping the station give away several great gifts to their listeners including gift certificates from our clients such as: The Peabody Little Rock, Cajun’s Wharf, Copper Grill, Capers, The Container Store, Magic Springs, Oaklawn and many more. Our interactive team arranged for the event to be simulcast live over the internet.

CJRW’s CEO David Martin coined the phrase “The Morning Rush” last year for the launch of the station’s new morning radio show.  In celebration of the show’s first birthday, we offered to host them at our studios.  Other great names/brands that CJRW has helped launch over the years include AmeriCorps, Entergy, Alltel, Acxiom, The Natural State and the Clinton Presidential Center.

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Morning Rush

]]> http://news.cjrw.com/2007/11/morning-rush/feed/ 0 National Health Professionals Agree: CJRW is Tops http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/ http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/#comments Mon, 15 Oct 2007 22:36:25 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=176 The Arkansas Department of Health (ADH) recently racked up at the The National Public Health Information Coalition (NPHIC) Awards for Excellence in Public Health Communications—competing against entries from all fifty states including California, New York, Texas and Florida.

An independent organization of professionals seeking to improve America’s health through communications, the NPHIC singled out 13 ADH entires for top awards, a total of 25% of all awards given. CJRW created and implemented 8 of these award-winning campaigns with our partners at the Department of Health.

First Place Awards were given to: Teen Prevention Advertising; Teen Prevention Radio Campaign; and Feature Placement Program. A Second Place Award was also given to Teen Prevention Advertising. And Third Place Awards were given to: Tobacco Prevention in Arkansas Progress Report; SOS E-Newsletter; Stamp Out Smoking Banners in School Program; and “The Big Pitch” Drama Program.

Here is one of the award-winning Teen Prevention TV ads:

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National Health Professionals Agree: CJRW is Tops

]]> http://news.cjrw.com/2007/10/national-health-professionals-agree-cjrw-is-tops/feed/ 0 Prom Night Chillin’ http://news.cjrw.com/2007/04/prom-night-chillin/ http://news.cjrw.com/2007/04/prom-night-chillin/#comments Thu, 26 Apr 2007 23:36:43 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=140
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Featuring Little Rock rapper 607, this radio spot was produced for the Arkansas State Police Highway Safety Office. Targeted towards teens during prom season and originally airing only on urban music stations, it proved popular and effective with a general audience as well.

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Prom Night Chillin’

]]> http://news.cjrw.com/2007/04/prom-night-chillin/feed/ 0 ¿Hablas Safe Prom? http://news.cjrw.com/2007/04/%c2%bfhablas-safe-prom/ http://news.cjrw.com/2007/04/%c2%bfhablas-safe-prom/#comments Thu, 26 Apr 2007 20:12:24 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=138
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This is the Spanish language version of the Arkansas State Police Highway Safety Office spot directed at teenagers during prom season.

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¿Hablas Safe Prom?

]]> http://news.cjrw.com/2007/04/%c2%bfhablas-safe-prom/feed/ 0 Hip Hop Holiday Safety http://news.cjrw.com/2006/12/hip-hop-holiday-safety/ http://news.cjrw.com/2006/12/hip-hop-holiday-safety/#comments Wed, 20 Dec 2006 23:21:46 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=85
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CJRW partnered with Sellout Music and rapper 607 to produce this entertaining and effective radio spot for the Arkansas State Police Highway Safety Office, aimed it getting drunk drivers off the road during the frantic holiday season.

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Hip Hop Holiday Safety

]]> http://news.cjrw.com/2006/12/hip-hop-holiday-safety/feed/ 0 Feliz Safety http://news.cjrw.com/2006/12/feliz-safety/ http://news.cjrw.com/2006/12/feliz-safety/#comments Wed, 20 Dec 2006 20:17:14 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=83
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Drunk driving translates into trouble anytime of the year, especially during the holiday season. We produced this Spanish language radio spot for the Arkansas State Police Safety Office to make sure everybody gets the message to be safe.

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Feliz Safety

]]> http://news.cjrw.com/2006/12/feliz-safety/feed/ 0 Our Bridge to the 21st Century http://news.cjrw.com/2006/10/our-bridge-to-the-21st-century/ http://news.cjrw.com/2006/10/our-bridge-to-the-21st-century/#comments Thu, 26 Oct 2006 23:24:57 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=77
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This radio spot features excerpts from President Clinton’s speech at the opening of the William J. Clinton Presidential Center—produced and promoted by CJRW. In the first year, the Clinton Center attracted more than 500,000 visitors—a number that shattered optimistic expectations. America’s newest destination continues to draw many hundreds of thousands of travellers from around the country and the world.

Clinton News Ad

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Our Bridge to the 21st Century

]]> http://news.cjrw.com/2006/10/our-bridge-to-the-21st-century/feed/ 0 “It’s About… Their Lives” http://news.cjrw.com/2006/10/its-about-their-lives/ http://news.cjrw.com/2006/10/its-about-their-lives/#comments Thu, 26 Oct 2006 19:34:32 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=75
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Another radio spot produced by CJRW promoting the Clinton Presidential Center in Little Rock. This spot uses excerpts from President Clinton’s Grand Opening speech touting publice service. The Clinton School of Public Service in Little Rock is the only graduate school devoted to public service in the world.

ClintonAlumni.jpg

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“It’s About… Their Lives”

]]> http://news.cjrw.com/2006/10/its-about-their-lives/feed/ 0 Domestic Peace http://news.cjrw.com/2006/06/domestic-peace/ http://news.cjrw.com/2006/06/domestic-peace/#comments Thu, 15 Jun 2006 20:00:05 +0000 CJRW http://cjrwnews.cjrwbeta.com/?p=69
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Domestic violence is the leading cause of injury to women in the United States. CJRW produced this radio spot to fight domestic violence and bring back the peace.

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Domestic Peace

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