Friday, August 28th, 2009
1. Is Your Marketing Strategy Culturally Relevant
According to the 2009 “Social Technographics Profile” published by Forrester Research, over 80% of U.S. online adults are engaged in some form of social media. Over three years, that number has jumped an astounding 59%. If your marketing strategy has not evolved to meet this cultural change, you [...]
Friday, July 31st, 2009
1. It’s Time To Ask The Most Important Business Question Of The Year
You have to pinch yourself to believe it – the year that started in severe economic turmoil is now half over. Now it’s time to ask the most important business question of the year: “What do you have to do the rest [...]
Thursday, June 4th, 2009
1. Re-Innovate Your Marketing The Nordstrom Way
As companies transition from this tough economy to the stability of business basics, it’s time to re-think and re-innovate your marketing.
Whether you’re in the business-to-business or business-to-consumer sectors, “personal connection-oriented marketing” still works. Although it’s a throwback to the old days of “Mom and Pop” marketing, it [...]
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