60 Second Impact – April 2010
May 11th, 2010
Strategic Forecasting: Re-Positioning To Reflect A Changing Customer
- - Nothing remains static in our world, and companies that have not fine-tuned their products and services to meet the needs of the customer, may face a shocking, short-term future.
- - Are you offering everything you can to reflect your customers’ needs for extra convenience and value? Can your product and service adapt to methods that will differentiate you from others, like “same-day delivery?” Can you offer “three-hour service?”
- - Can you look ahead and project what’s “next” for your customers? How do you take what you’re doing now and kick it up a notch?
- - Strategic Forecasting – Playing to win for the future is a necessary element in business planning.
How To Get Sales Leads From Twitter
- - While the world is in a Facebook frenzy, Twitter is quickly becoming a player in generating sales leads for companies. It takes some patience to dig through the thousands of innocuous posts, but the “gold” is there. There are many tools available that search through tweets and allow you to drill down to a specific topic or even a specific geographic location.
- - How do you do it? Test drive a variety of Twitter search programs to find the one you are most comfortable with. Our favorites are TweetDeck, HootSuite and Monitter.
- - Each program allows you to select various keyword phrases and see who’s tweeting about that phrase. Select a phrase that’s relevant to your business category and then tweet that person back. That conversation could be the start of a big sale!
- - Also, try out some of the Twitter alert services. Programs like Tweet Beep will send you alerts whenever someone tweets about a specific phrase that you have pre-selected.
- - When people are tweeting about a topic or category in which you have an expertise, you’ve got a great chance to jump in on the conversation. And, what could be the biggest benefit of all, there’s no gatekeeper to screen you!
The 60-Second Close: One Quarter Down, Three More To Go
- - The first quarter is over. What’s the score? Are you winning and can you hold onto the lead? Are you behind? If so, what’s it going to take to gain that lead?
- - There are three more quarters to go in the game of Business 2010. Unlike football, in business there are no timeouts. No instant replays. No room for errors. If you’re looking for a winning play, let our team join yours. Call us. We can show you how to get there…faster than ever.
