60 Second Impact – February 2010
March 1st, 2010
For The Umpteenth Time, 2010 Will Be The Year Of Mobile Marketing
- We’ve been saying this for the past three years, but now all evidence points to 2010 being the year that mobile marketing finally takes its rightful place as one of the emerging platforms in building brand awareness and sales.
- And why shouldn’t it? More and more people are using their smartphones for texting, receiving and responding to e-mail, watching TV shows, searching for local businesses and products, and getting their news. Many research companies are predicting that within three years, mobile phones will overtake PCs as the most popular method for accessing the Internet.
- What does this mean for you? A crash course in mobile marketing! But before you recklessly jump in, know that mobile marketing – like social
media – may not be right for everyone. Mobile marketing programs are great for retailers, restaurants and any industry that wants to drive people to their business or Web site. And your Web site will play an important role in this because it will have to be optimized for easy cell phone navigation and small screen viewing. - There is a lot to learn about mobile marketing. If you want a jump start on getting “mobilized,” let us know.
Have We Missed The Boat On The Real Secret To Successful Marketing?
- Although it may be impressive to read that companies are re-allocating budgets to the marketing effort “du jour,” believing that a specific online or offline program has now become the golden road to riches, the truth is that nothing is going to work without one specific ingredient.
- That ingredient is content. Without great content, your marketing efforts – including print ads, TV and radio commercials, direct mail, billboards, Web sites, blogs and tweets – won’t work. Your content must be interesting, powerful, useful, informative, newsworthy and targeted in order to be effective.
- Before you decide to do anything, ask yourself: “What interesting and relevant information can I regularly communicate to my target audiences over the long term?”
The 60-Second Close: Our “Fast Forward” Strategy
- Two exciting things are going to happen this year, and probably more sooner than later, that could affect your marketing:
Apple, Inc. may drop its exclusivity with AT&T, which means the iPhone may become available to all wireless carriers. If this occurs, iPhone sales will increase from 15 million to 25 million phones per year, making it more important than ever to get involved in mobile marketing. - There will be a shakeout and a re-definition of social media as businesses finally grasp the bottom line realities of being part of this medium. Businesses will ask tough questions to determine social media’s worthiness and its contribution to the bottom line.
- As an advertising, marketing and communications firm, our top responsibility is to keep our clients thinking “fast forward.” Without a “fast forward” strategy, growth slowly grinds to a halt.
- If you’re ready to shift gears to “fast forward,” call us. We can get you there … faster than ever.
