60 Second Impact – November 2009
November 23rd, 2009
1. Watch Your Web Site: Google Shaking Up Search Results
- Before the year ends, Google is expected to roll out a major search algorithm update called Caffeine. This update will include an increase in indexed Web pages and a more comprehensive search results page.
- Many companies, possibly even your own, are concerned that the update could affect their Web sites that currently rank in the all-important top 10.
The easiest way to find out how Caffeine might affect your site’s ranking is by examining your site’s results from the current Google version and then comparing them to the Caffeine version at: http://www2.sandbox.google.com.
2. The Next Big Thing in Marketing: Human Trust
- Tired of hearing about how the next big killer application is going to turn your business into a gold mine and make life easier for you? Yes, we all know that mass media habits have changed and that we’re now a wired society, dependent on our computers and smartphones for information. But that doesn’t necessarily mean that something new equates to something better for your business.
- As we become mesmerized by and inundated with new technologies, we tend to forget about the one deciding factor when purchasing a service or product from one company over another: human trust.
- A stroke on a keyboard, an e-mail or a tweet will never replace the experience of meeting someone, shaking a hand and engaging in a conversation. When that happens, there’s trust and with trust comes customer loyalty.
- As the holidays approach, we urge you to try the next big thing in marketing – human trust.
3. The 60-Second Close: Getting Out of Survival Mode and Ready for 2010
- Last fall, we started to see signs that the economy was going to unravel – and quickly it did. A year later, you have survived what was probably the toughest business time of your life. But it’s time to look forward. With a new year around the corner, what are your plans for 2010? How will they differ from the past year?
- Here’s our recommendation: While some of your competitors are still reeling and downsizing, now is the best time to make plans to increase your market share.
- If you’re ready to get out of survival mode and develop a plan that will increase your sales to the levels you’ve always dreamed of, then call us. We can get you there … faster than ever.
