60 Second Impact – August 2009
August 28th, 2009
1. Is Your Marketing Strategy Culturally Relevant
- According to the 2009 “Social Technographics Profile” published by Forrester Research, over 80% of U.S. online adults are engaged in some form of social media. Over three years, that number has jumped an astounding 59%. If your marketing strategy has not evolved to meet this cultural change, you may be falling behind your competition.
2. The Right Questions To Ask
- Participating in social media just for the sake of participating is a waste of your time and money. Strategy is key for success in social media. There are four attributes that your brand must value in order to be successful in marketing via social media. Before you begin, ask yourself “Can we do the following with our brand?”
- Be Honest – Learn everything that you can about the reputation of your business and brand. You brand is not defined by what you say; it is defined by what your customers say about you. Customers are not a target audience – they are now participants in your marketing. Speak with a voice that is consistent with your brand, and let your personality flow through.
- Be Relevant – Treat people with respect. Social media is not for public relations, it is for personal relations. Consumers now choose the marketing to which they want to be exposed. Do not try to force your message into a conversation where it does not fit. Look for opportunities and join the conversation when opportunities naturally arise.
- Be Amazing – Create amazing goods and services. If your are not special, you will be invisible on the social Web. Have a voice people value, and give people a reason to want to know what you have to say.
- Be Generous – Focus on the needs of your customers and the community that surrounds your brand. Share insight, information and benefits.
3. The 60-Second Close: How To Harness The Power Of The People
- Marketing your company isn’t just about advertising with traditional media or on Web sites. Marketing your company starts with your people. They are the best ambassadors of corporate goodwill. But they can make or break your company in a flash. We can help you identify the weak links that can lead to embarrassing situations.
- The power is in the hands of the people – your customers. We can show you how to harness that power to your advantage and increase your sales and profits. Ready to start? Call us. We can get you there … faster than ever.
Tags: social media, strategy
