60 Second Impact – July 2009
July 31st, 2009
1. It’s Time To Ask The Most Important Business Question Of The Year
- You have to pinch yourself to believe it – the year that started in severe economic turmoil is now half over. Now it’s time to ask the most important business question of the year: “What do you have to do the rest of this year to reach your profit goals?”
- If you don’t have profit goals, your company has nothing to strive for and is just driving aimlessly. Establish your profit goals now and make the appropriate plans to achieve them.
2. On The Road And Online…The New Advertising Landscape
- Did you know that the number of consumers who seek local information on a mobile device grew 51% from March 2008 to March 2009? The point at which these consumers are searching is the point of transaction. If you understand the marketing funnel, then you know this is your most valuable prospect.
- What social marketing was to 2007, mobile marketing is to 2009. The wave of adoption has matured and is ready to crest. With that in mind, we suggest your business take these strategic steps:
- Audit your Web site to ensure that it is “mobile friendly.” Roughly 50% of mobile users abandon a site because it is too difficult to find what they are looking for.
- Add mobile advertising to your marketing strategy so that you can capitalize on this thirst for local and mobile information.
3. The 60-Second Close: Mobilizing To Stay Ahead Of The Curve
- As an advertising agency, it’s our job to keep you well ahead of the curve and prepare you for what’s next. We urge you to consider mobile users as a potential customer base that is growing rapidly.
- Consequently, now is the time to start “mobilizing” your Web site – developing a version of your current site that’s smartphone friendly. Not sure where to start? We can help you get there … faster than ever.
Tags: Mobile Marketing
