The Oxford American To Partner With CJRW
April 22nd, 2009
LITTLE ROCK (April 20, 2009) – In an effort to expand The Oxford American (The OA) brand, The OA publisher Warwick Sabin announced today that Cranford Johnson Robinson Woods (CJRW) has been named the agency of record and will serve to help expand the magazine’s outreach efforts through traditional and new media channels.
“Marc Smirnoff and I are excited about partnering with CJRW to help us expand The Oxford American brand,” said Sabin. Smirnoff is the editor and founder of the 17-year old magazine. “CJRW is the industry leader and they have the depth of staff and in-house resources to help us continue our expansion plans throughout the South and with key markets in the U.S.”
CJRW will assist The OA in executing a fully integrated brand communications program to further position The OA as the leader in featuring the very best in Southern writing while documenting the complexity and vitality of the American South. The marketing program will extend the brand through digital and new media applications, and will include a redesign of The OA Web site, along with The OA partnership events throughout the South.
In making the announcement, David Martin, CEO of the 47-year old agency, said he looks forward to supporting The OA in all of their branding and marketing initiatives. “It’s extremely exciting to be able to work on such an outstanding brand. The Oxford American not only represents great Southern writing, it also represents the best of Southern culture. We have every confidence our efforts will significantly enhance their overall business objectives.”
About The Oxford American
The Oxford American magazine is published by The Oxford American Literary Project, a 501(c)(3) non-profit charitable organization dedicated to promoting literacy and exploring Southern culture through creative endeavor. Billed as “The Southern Magazine of Good Writing,” and “The New Yorker of the South,” The Oxford American has won two National Magazine Awards and other high honors since it began publication in 1992. Its pages have featured original work by William Faulkner, Eudora Welty, Walker Percy, James Agee, John Grisham, John Updike, Roy Blount, Susan Sontag, Steve Martin, Charles Portis, William F. Buckley, Carson McCullers, William Eggleston, Zora Neale Hurston, and many other distinguished authors and artists, while also discovering and launching the most promising writers in the region. The New York Times recently stated that The Oxford American “may be the liveliest literary magazine in America.”
More information at: OxfordAmerican.org
