60-Second Impact – February 2009
February 26th, 2009
Building Your Sales with “Steroids?” Not a Good Idea
- Many businesses are trying to salvage their sales by taking “Steroids” – those quick-fix addicting cures commonly known as coupons and discounting. These “steroids” might spike your sales temporarily, but they could have harmful effects on your profits. Generally speaking, use these techniques for initial trail, not to sustain sales.
- Viewed as a lazy marketing alternative to truly connecting with customers and establishing relationships with them, “steroids” are proven to have limited positive effects at building your business over the long term.
Why It’s Important to Win: Nobody Remembers the Losers
- The first step to beating the recession is to have a desire to win. Are you prepared to make this commitment? Do you have a winning game plan in place that solidifies your position in the minds of your potential customers as being the best in your business category?
- If not, the odds of winning the battle in your business sector might weigh heavily against you. You might become forgotten on the landscape and a blur in people’s minds. Nobody remembers the losing Super Bowl team.
Make Your Web Site More Effective
- Is your Web site easy to read? Do your users have to struggle through content that is too small and not formatted, or do they encounter words where the letters look the same?
- The best practice for Web site readability, according to www.webaim.org, is to use fonts with styles of letters that are “friendly.”
- We have one of the best and most experienced teams of Web designers in America. If you need help with your Web site – just call. We’ll be glad to help.
The 60-Second Close: It’s Your Call – Hunker Down or Touchdown
- The worst thing you can do during this tough economy is to hunker down and sit it out. We strongly believe that with a proper plan, a targeted strategy, a great offer and a knock-your-socks-off creative effort, you can and will succeed.
- We have clients that we have represented for 20 years, 30 years and 40 years that are still increasing sales year over year. How do we do it? Planning, teamwork, commitment to success, innovation, research, great creative, new media … Constant innovation.
- But nobody makes it to the Super Bowl of business without the support of a strong team of experienced coaches. We’d like to help you coach your team to a winning year. Call us. We can help you get there … faster than ever.
