How To Reach Consumers Distracted By Elections And An Economic Crisis
October 31st, 2008
- It’s clearly a challenge to reach your target consumer with your advertising sales message, especially now during the home stretch of election season and during an economic crisis. So, how do you get your “share of awareness” and break through the clutter at a time like this? Here are three non-traditional methods to reach your target audience:
- Go back to your best customers and send them a handwritten note, inviting them to a special private “VIP Sale” or a non-selling special event, such as a guest speaker series on a relevant topic.
- Re-focus your staff training on the importance of providing royalty service to your customers and to be more knowledgeable about your product and service. Make sure they have a “value story” to tell that differentiates you from your competitors.
- Accelerate your networking opportunities. People prefer to do business with people they know rather than with strangers. The more personal exposure you get in your marketplace, the more people will know you and ultimately prefer to do business with you.
