CJRW Northwest Promotes Adams, Hires Lockwood
October 20th, 2008
LITTLE ROCK, Ark. (Oct. 20, 2008) – Lane Dickerson Adams has been promoted to director of account services for Cranford Johnson Robinson Woods northwest Arkansas operations in Springdale. Matt Lockwood has joined the agency as creative director.
Adams has used her shopper and customer marketing expertise with clients such as Tyson Foods, Inc., Procter & Gamble, General Mills, Rubbermaid, Sam’s Club and Wal-Mart. She has over 9 years experience leading and implementing consumer package goods initiatives for these clients.
Adams joined CJRW in September 2006 as account services supervisor. As director of account services, Adams will lead the agency’s account services team with account planning, advertising strategy development, new business growth and client relationships. Adams graduated from Arkansas State University with a bachelor of science degree in journalism with an emphasis in public relations.
Lockwood has created work that includes consumer Web sites, national television ads and business-to-business collateral for clients ranging from oil companies to wire shelving manufacturers, with particular expertise in the food and beverage industry. He has developed memorable communications for clients including Pillsbury, Campbell’s, Tyson and Kraft, and has won awards in broadcast advertising for retail restaurant chains and alcoholic beverage marketers. Lockwood has more than a decade of experience in copywriting and creative direction. He graduated with a degree in advertising from the Missouri School of Journalism at the University of Missouri – Columbia.
As creative director, Lockwood will be responsible for providing strategic and conceptual leadership for the creative team at CJRW’s northwest Arkansas office. He will provide direction on copy and design for existing clients and will contribute to new business development.
Founded in 1961, CJRW has offices in Dallas, Little Rock and northwest Arkansas. The agency also owns Jones Productions, one of the region’s leading film and video commercial production facilities. The agency has more than 100 employees and an estimated $80 million in capitalized billings. For more information, visit www.cjrw.com.
