While Others Zig, Southwest Successfully Zags
August 26th, 2008
- It’s no secret that the airline industry is in turmoil and they’re passing the pain on to passengers by adding surcharges and extra fees. While the airlines have a right to make a profit, as does any company, is “nickel and diming” the right tactic for achieving long-term customer loyalty?
- Despite the gloom of the airline business, there is one airline that shines and that is Southwest. Southwest is succeeding in this economy by simply continuing to do what it does best – providing an enormous value and a fun flying experience for its passengers. In fact, while the other airlines are tacking on extra fees for luggage, Southwest is poking fun at them, boasting that “your bags fly free.“
