Is Your Business Boring or Special? Find Out with These Two Questions
August 26th, 2008
- What makes your company special? Or, on the other end of the spectrum, if you closed down tomorrow, would your customers miss you?
- Why are these two questions so important? Because we live in an age of similarity where there are similar businesses in similar locations selling similar products at similar prices to similar people. A stroll through any of our city’s malls will show you that a lot of stores are very similar, and our guess is that if any of them permanently closed, they most likely wouldn’t be missed.
- The problem with similarity is that it breeds mediocrity and mediocrity is simply boring. There is no growth in mediocrity. There is no customer loyalty to businesses that remain just average. Long-term growth successfully occurs when there’s a commitment to providing a remarkable product, a great value and a memorable service.
