Tuesday, August 26th, 2008
It’s no secret that the airline industry is in turmoil and they’re passing the pain on to passengers by adding surcharges and extra fees. While the airlines have a right to make a profit, as does any company, is “nickel and diming” the right tactic for achieving long-term customer loyalty?
Despite the gloom of the airline [...]
Tuesday, August 26th, 2008
How does a company pass on higher costs to customers without them feeling some pain? By putting the focus of your company on your customers – providing them with a better customer experience and more value – more bang for the buck. We call it “The Southwest Focus.”
Southwest’s business model has always been focused in [...]
Tuesday, August 26th, 2008
What makes your company special? Or, on the other end of the spectrum, if you closed down tomorrow, would your customers miss you?
Why are these two questions so important? Because we live in an age of similarity where there are similar businesses in similar locations selling similar products at similar prices to similar people. A [...]
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