Going Mobile
July 7th, 2008
Brian Kratkiewicz, VP and director of media, interactive and account services at CJRW was recently featured in an article for DMNews, discussing Arkansas Parks and Tourism’s use of online ads targeted at mobile phones on Accuweather.com. “[Weather] is a really good fit for mobile. If we serve it up in reference to a location that they are interested in or based on where they are, you’ve got something that changes all the time and is personal to the user.” Mobile marketing has grown from 2% to 11% of the online Arkansas tourism budget.
Tags: Accuweather.com, Arkansas Parks and Tourism, Brian Kratkiewicz, DMNews
