Why AT&T’s “Fewest Dropped Calls” Campaign Got Dropped
September 1st, 2007
• You probably heard AT&T’s campaign in which the company touts itself as the wireless company with the “fewest dropped calls.” And, you probably didn’t believe it and never bothered questioning the claim. But the Better Business Bureau and Sprint questioned them and discovered that the opposite was true. Consumer Reports and J. D. Power continuously placed AT&T near the bottom of their rankings for customer reliability and satisfaction.
• The “fewest dropped calls” is now being dropped and replaced with a line that could be more appropriate for the hospitality business — “More bars in more places.”
