A Magical Addition
August 25th, 2007
HOT SPRINGS NATIONAL PARK, Ark. (Aug. 23, 2007) – Magic Springs & Crystal Falls, Arkansas’s premier theme and water park, has selected Cranford Johnson Robinson Woods (CJRW) as its advertising agency of record.
“We’re excited to be working with Magic Springs and its full line of family entertainment,” said David Martin, CEO of CJRW, one of the Southwest’s largest full-service marketing and communications firms. “Magic Springs has become a dominant destination for the region, and we’re proud to be part of its plans to become an even larger and more exciting attraction.”
Magic Springs offers dozens of exciting rides and attractions designed to appeal to every member of the family, as well as the Timberwood Amphitheater, a state-of-the-art concert venue offering 16 concerts and events for 2007. Crystal Falls Water Park is a complete oasis for summertime fun, with activity pools, water rides, the Adventure River and Arkansas’s largest water slide complex ¬– the new Crystal Lagoon.
“CJRW has the kind of top-flight marketing experience and track record that we were looking for,” said Dan Aylward, president and general manager of Magic Springs. “They are unsurpassed in their travel and tourism marketing successes, including their work with the Arkansas Department of Parks and Tourism and the Hot Springs Convention and Visitors Bureau. We want to put that expertise to work for us as we continue to expand and enhance Magic Springs & Crystal Falls.”
Magic Springs & Crystal Falls is located at 1701 East Grand Avenue in Hot Springs, a 45-minute drive from Little Rock and within easy driving distance from Memphis, Shreveport, Northwest Arkansas and Tulsa.
For more information about the park, contact Dan Aylward at 501-624-0100 or go to the Magic Springs Web site at www.magicsprings.com.
CJRW has offices in Dallas, Little Rock and Northwest Arkansas (Springdale). The agency also owns Jones Productions, one of the region’s leading film and video commercial production facilities. The agency has more than 100 employees and an estimated $80 million in capitalized billings.
