CJRW News

Archive for July, 2007

Using The Election Campaign As A Marketing Template For Your Business

Tuesday, July 3rd, 2007

• Candidates provide us with a marketing template that every business can utilize. Those elements include:

If you’re the “face” of your company, upload a video of your personal “campaign” message: what your company stands for and how you differentiate yourself.
Upload a product demonstration on YouTube.
Invite customers to upload video testimonials.
Include an interactive [...]

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Election Campaign #3: Winning Voters With Low-Tech Shoe Leather Marketing

Monday, July 2nd, 2007

• Sometimes it’s the simple “low-tech” approaches that work. From shaking hands to giving speeches, getting people to know what you stand for and how you differentiate yourself is a key factor to the success of any marketing plan. People vote and do business with people they like and know.

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The 60 Second Close: Do You Have A Campaign To Win Your Election?

Sunday, July 1st, 2007

• Your business is involved in an election every day of the year. Your campaign is to win as many voters –- or customers — as possible.
• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a [...]

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