Election Campaign #2: Taking Advantage Of The Video Revolution To Get Votes
June 30th, 2007
• The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is more engaging and humanizing and that it initiates an emotional attachment, as opposed to a Web site that looks like a billboard.
• Although once the domain of high-priced production studios and TV stations, producing a video is easy to do. Affordable distribution channels can vary from uploading a clip onto YouTube, to embedding the clip onto your Web site or onto the Internet Yellow Pages or Google Maps.
• More importantly, online video-watching is now a common activity. Why? In one word, people like to be engaged. Sitting at a computer evokes a response or a call to action, something that doesn’t necessarily happen while sitting on a couch watching TV.
Tags: Elections, Google Maps, YouTube
